![]() ![]() ![]() Number of fans that had the artist as their #1 artist.Country that grew by the highest percent of listeners.Number of countries where fans are based.Number of hours fans streamed between 1am – 6am.Increases in followers, total listeners, new listeners, streams, and playlist adds.With apologies to those of you who did share this for some reason already, here’s why I think critics are justified in sounding an alarm. If you live by the numbers your career also dies by the numbers- Scott Harris December 6, 2019īut then once they began appearing, the flood of reports posted to Facebook, Instagram, and Twitter has become unnervingly commonplace. Ironically, I heard about the backlash to the wrapped artists before I started seeing reports. (Top tip to those artists: if you get a deal from a Nigerian prince or someone promising to, uh, improve some aspect of your anatomy, I suggest applying some caution before you act. Here’s where things get weird – a whole bunch of artists just read that, and did as instructed. The artist email email concludes with the instruction to “share your highlights with your fans on social.” (Richard Lawler wrote this up for Engadget.) (Mine for some reason isn’t available, so I’m guessing there’s some lag from demand.) The service coincides with a “Wrapped” report for listeners/fans, which shows which tracks they streamed most. Spotify sent an email last week to all artists registered for the Spotify for Artists program, with a link to “2019 Wrapped for Artists.” You need to be an artist with music on Spotify, but that’s it – the company even says you only needed three (!) listeners prior to the end of October to qualify for the “Wrapped” report. Putting aside the streaming business model itself for a moment, though, let’s consider what artists are doing here. There are reasons to distribute music to streaming services, and ways of leveraging that distribution to financial benefit (albeit largely indirect). Over forty thousand artists shared messages with their fans, which are available in the 2022 Wrapped Package, and feature global superstars and smaller artists, many of whom expressed gratitude for the thousands who listened all year.First, before I sound immediately anti-Spotify or anti-streaming, this isn’t necessarily about that. Closely following the Latin sensation are Taylor Swift, Drake, The Weekend, and BTS. This year, the world’s most streamed artist on the platform was Puerto Rico’s Bad Bunny. In addition to providing insights into listening habits, Spotify has teamed up with major artists to sprinkle in short messages to fans. Messages from Artists to their most devout listeners It could also be that, overall, the numbers are pretty even, meaning that the breakdown is insignificant. To date, Spotify has not released data on listening personality breakdowns, so we do not know which are the most popular. What are the most common listening personalities? Uniqueness (U): For those who pride themselves on their original taste in music, this metric is the real test.įollowing Meyers Briggs, Spotify uses the various metrics as a spectrum and assigns users one of the four categories: Newness (N): Do you love new releases, or do you stick to the oldies? ![]() Are you a repeater, or do you have a wide swath of tunes you move through? Variety (V): Similar to the metric above, this one focuses on the songs. Exploration (E): Organizers listeners between those who stick to artists they know or seek out new tunes Like the Meyers-Briggs Personality Test, there are sixteen listening styles that Spotify created based on four metrics: According to Spotify, I am an “Enthusiast,” one of many listening personalities the music streaming service has sorted listeners into this year as a part of their “Wrapped” project.
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